Tire Retail: Daek Drop In’s digital journey with UKAD

About

Daek Drop In is a Danish startup providing a broad range of car tires. They chose UKAD for their eCommerce development needs due to our high ranking on Clutch. As their first venture into the market, they needed a solution with the easiest management and a clear development process.

Challenges

For UKAD, this project was quite unique and challenging due to the extensive third-party integrations required. Firstly, as a startup, Daek Drop In needed to avoid any complexity. The main challenges included integrating with numerous tire distributors to get their stocks, price integrators to offer the best value for users, and numerous mounting studios around the country where customers could pick up their shipments.

Solutions

After an initial business analysis, we highlighted our expertise in Umbraco development and decided to use Umbraco CMS with Ucommerce for its cost-effectiveness, strong support, and ease of management. Given that the client is neither a developer nor an IT entrepreneur, this tech stack met all the requirements for content management and similar processes.

We implemented a comprehensive search function using ElasticSearch due to its speed, customizability, and developer familiarity. For the payment system, we chose QuickPay for its reliability and efficiency.

One of the standout aspects of this project was our UX/UI service. We started with a thorough business analysis and then focused on creating an intuitive and attractive design. The client was extremely pleased with the design, which enhanced the user experience and made navigation simple and straightforward.

To offer the best prices on the market, Daek Drop In operates without stocking facilities, sourcing tires directly from distributors. We implemented database sharing using FTP to update the current stock information timely. This solution allows the operation with the most current tire availability and enables the use of Google Merchant instruments.

To enhance user experience, we integrated Google Maps and postcode search, allowing website visitors to find the best mounting studio options in just a few clicks. Additionally, we included a feature to match tires by plate number, using API integration to retrieve car information and find suitable tires from our product list. This tool allows customers to easily find the best tire options using only their car’s plate number.

Results

UKAD provided full-cycle development and successfully launched the Daek Drop In project. We continue to support and maintain the system, fostering a strong relationship with the client. The client achieved their goal of building a business that could be operated by a single person. This case highlights UKAD’s expertise in building comprehensive ecommerce projects with a focus on usability, seamless third-party integrations, and exceptional UX/UI design

Technology Stack

Platform

Integrations