Focus Nordic

Focus Nordic is a leading Nordic distributor of photo, video, and imaging equipment, working with more than 70 brands across multiple European markets.

UKAD joined the project through an existing technology partnership and later began working with Focus Nordic directly. Since 2022, our team has supported the development and evolution of its multi-market ecommerce platform.

Focus Nordic needed to support ecommerce operations across multiple European markets while keeping product, marketing, and editorial experiences consistent. With more than ten local websites, the platform had to handle different market needs without becoming difficult to manage.

• Multi-market ecommerce complexity
  More than ten local websites required a scalable foundation for sales, product management, marketing, and other operations across markets.

• Content-rich customer experience
  The platform needed to combine ecommerce with guides, product reviews, ambassador content, and promotions. Image-heavy product and editorial pages also had to remain engaging and easy to navigate.

• Performance at scale
  A large ecommerce platform with rich visual content required reliable performance as traffic and platform demands changed.

• Complex technology ecosystem
  UKAD joined an established project involving multiple systems, vendors, and technical dependencies. New development had to fit into the existing ecosystem without disrupting the pace of ongoing work.

UKAD took responsibility for the web development of Focus Nordic’s multi-market ecommerce platform, covering more than ten local websites. The platform follows a headless approach, with Umbraco managing content while React delivers the customer-facing experience through GraphQL.

• Scalable .NET and microservices architecture
  The platform is built around a microservices architecture that separates key functionality into independently scalable components. Our .NET Development Services support the backend logic and integrations required across the ecommerce ecosystem.
  
  Azure Kubernetes Service (AKS) helps manage changing workloads and scale individual services during traffic peaks. It also supports reliable deployments without taking the platform offline.

• React SSR and GraphQL
  The customer-facing experience uses React Development Services with Server-Side Rendering (SSR) to deliver content-heavy and product pages efficiently. Server-rendered pages also provide search engines with accessible HTML and support the platform’s SEO requirements.
  
  GraphQL provides the data layer between the frontend and backend services, allowing them to evolve with less dependency on each other.

• Umbraco content management
  Our Umbraco Development Services provide Focus Nordic with a central environment for managing content across its local websites. Editors can work with product-related content, guides, reviews, promotions, and other materials without dealing with the complexity of the underlying technical setup.

• Azure cloud infrastructure
  Our Azure Development Services support the platform’s cloud infrastructure and Kubernetes-based deployment model. The setup provides the scalability and operational flexibility needed for an ecommerce platform serving multiple markets.

The platform provides Focus Nordic with a scalable ecommerce foundation for its operations across European markets. It brings product content, editorial materials, and customer-facing experiences together within one digital ecosystem.

• Scalable performance
  The microservices architecture and Azure Kubernetes Service help manage changing workloads and traffic peaks by scaling individual services when needed.

• Efficient content management
  Umbraco gives editors a central environment for managing product content, guides, reviews, promotions, and other materials without exposing the complexity of the underlying architecture.

• Reliable releases
  The Kubernetes-based infrastructure supports deployments without downtime, allowing updates and new functionality to be introduced without interrupting the customer-facing platform.

• Continuous development
  UKAD continues to provide ongoing Umbraco support as the platform evolves, alongside new functionality and technical improvements.

The project requires expertise across CMS, backend, frontend, and cloud infrastructure. UKAD brings these capabilities together within one team, helping keep technical decisions aligned as the platform evolves.

• Certified Umbraco specialists
  UKAD has 50+ certified Umbraco professionals with experience in complex CMS environments and integrations. Companies that need additional CMS capacity can work with our certified Umbraco developers.

• Microsoft-certified .NET engineers
  Our engineers work across .NET, APIs, microservices, and Microsoft cloud technologies. Teams can extend their engineering capacity with our certified .NET developers.

• One team across the platform
  Umbraco, .NET, React, Azure, and DevOps capabilities are available within the same engineering team. This reduces dependencies between multiple vendors and supports consistent development across the platform.