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Industry — Retail
Location — Sweden
  • Web Development
  • Retail
  • Optimizely (Episerver)
  • eCommerce
  • Optimizely
  • React
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AJ Produkter is a long-established supplier of office and workplace furniture, school furniture, lockers, changing room facilities, canteen furniture, shelving and racking, premises management equipment, and much more.  

Established in Sweden in 1975 by Anders Johansson, the AJ Group is now represented by 26 companies across 19 European countries with two factories and over 800 employees. Their wide range of modern furniture with smart features is designed to improve ergonomics and increase efficiency in order to be a one-stop shop for all workplace needs. They have taken the Swedish entrepreneurial spirit and successfully exported it to Western, Eastern, and Northern Europe.

AJ Produkter was looking for a reliable digital partner, a professional engineering team who could handle the scope of their company's business strategy and technical implementations. They decided to focus on a nearshore cooperation model with a Ukrainian company. Ukraine was chosen as a desirable location because of its high technical standards, nearshore time zone, and reliable management.  

After researching Ukrainian outsourcing companies, AJ has chosen UKAD due to our big experience of cooperation with Scandinavian countries, and a decisive list of positive reviews from Swedish Сustomers.  

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By the time of the request, the main marketing channels for AJ Produkter were offline. Our Client wanted to widen their business opportunities by digitizing the business and involving modern web-solutions to engage and inform potential and existing buyers about the products. They also were looking for some modern tools to optimise the work of their big international content management team.

Discussing the partnership with UKAD the Client set the following challenges:

  • Increase online sales;
  • Simplify and upgrade the content management process to make it more convenient for editors (19 countries and 19 editors) via an alternative tool for an old desktop application;
  • Facelift the website to meet modern UX and UI standards;
  • Make a subsidiary brand website (Ojega) friendly for mobile users;
  • Expand the digital presence of the company;


UKAD collaboration with AJ Produkter turns into a fruitful long-term partnership. The close teamwork was enriched by the Customer’s business and design experience and the UKAD engineering team's technical expertise.

To meet the business goals we successfully implemented the following solutions:

  • Upgrade the existing website back-end and front-end code (both server and UI part);
  • Create an Optimizely custom CMS tool that simplifies banners and campaign management for international editors via the WYSIWYG model;
  • Create a mobile version of Ojega brand;
  • Create and set up two additional informational websites (the corporate website, and the product solution platform (with a description of design services and products installation examples);
  • Speed up the website performance (3 seconds index for desktop and mobile);
  • Technical support for the company's websites;
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Public website

Home page
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Product list page
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Product Page
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Solution Platform

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Ic Quote

“The e-commerce platforms have expanded significantly in a short period, resulting in success for the company. A steady partner in this multiyear engagement, UKAD has provided consistent dedication and enthusiasm to the project. Their level of engagement and loyalty to helping our brand stands out.”

Päivi Wahlqvist Head of E-Commerce


Our long-term digital partnership led to significant results. The website modernisation (new design, high performance, smart search, product suggestion based on machine learning algorithms, delivery time calculation) increased online sales two and half times (online channels outperformed the offline ones).

AJ Produkter has created an effective content strategy and increased their customer satisfaction and engagement with the help of additional informational resources built by UKAD IT specialists.

Our cooperation with AJ Produkter lasts for more than seven years. Our team serves as a Client’s remote R&D department and nearshore Digital Partner in Ukraine.

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Technology stack



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