Westbay, a Swedish company in the automotive industry, turned to UKAD to modernize its outdated ecommerce website. The existing system was difficult to manage and no longer provided the flexibility needed to support the company's online sales and customer experience.
The goal was to create a modern ecommerce platform with a strong mobile experience, straightforward content management, and custom functionality tailored to Westbay's sales processes.
Westbay needed an ecommerce solution designed around a mobile-first customer experience, as mobile was an important acquisition channel for the company. The new website also had to simplify content management, allowing the internal team to update pages and product-related content without ongoing developer involvement.
At the same time, the website needed to be SEO-friendly, easy to navigate, and adaptable enough to support Westbay's specific ecommerce workflows and future development.
UKAD designed and developed a new ecommerce platform with a strong focus on mobile usability, flexible content management, and custom purchasing workflows.
We chose Umbraco as the CMS to give the Westbay team more control over pages and content while providing a solid foundation for future development. The ecommerce functionality was powered by Vendr, with DIBS integrated for secure online payments.
Beyond the standard product catalog and checkout, UKAD developed custom functionality around Westbay's sales processes, including spare-parts requests and a trailer configurator with additional products and options.
To support the mobile-first requirements, the frontend was developed with React, delivering a responsive experience across product browsing, configuration, and checkout.
A five-person delivery team - two backend developers, two frontend developers, and one QA engineer - built the new Westbay ecommerce platform. The solution combines flexible content management, mobile-first ecommerce, custom purchasing workflows, and centralized store administration.
The new website gave Westbay:
Flexible content management - the team can create and update pages in Umbraco without specialized technical skills.
Two custom purchasing workflows - dedicated spare-parts requests and configurable trailer purchases with additional products and options.
Centralized store administration - a custom admin dashboard brings product, order, and sales data together in one place, reducing the need for additional management software.
A mobile-focused customer experience - the React frontend supports responsive product browsing, configuration, and purchasing across devices.
Room for further development - the flexible Umbraco setup makes it easier to add new pages and functionality as requirements evolve.
Following the launch, UKAD provided maintenance and further platform improvements through 2024. The project was also featured as a Vendr case study, providing external recognition of the implementation.
Certified Umbraco expertise
With 50+ Umbraco specialists and Silver Partner status, UKAD brings deep platform expertise to CMS and ecommerce projects.
Strong .NET and ecommerce background
Our experience across Umbraco, .NET, frontend development, and complex integrations enables us to handle projects that go beyond standard CMS implementation.
Flexible Umbraco teams
From individual specialists to complete delivery teams, UKAD can provide experienced developers, tech leads, architects, and QA engineers to support different project requirements.
Build secure, high-performing Umbraco websites and applications tailored to your business. From custom development and third-party integrations to enterprise platforms and long-term support, we help organizations deliver scalable digital experiences that are easy to manage and built for future growth.
Connect content and commerce in one Umbraco ecosystem. We implement product catalogs, checkout flows, payment and third-party integrations, migrations, and custom commerce functionality for B2B and B2C projects.
Keep your platform secure, stable, and performing at its best with proactive Umbraco support. Choose from flexible service packages, including health checks, version upgrades, and ongoing maintenance, tailored to your business needs.
