Target Aid Charity Platform

Target Aid is a Swedish startup dedicated to making corporate social responsibility (CSR) more meaningful and accessible. The platform connects companies, sports clubs, nonprofits, and individuals, creating an ecosystem for fundraising, community engagement, and positive social impact.

UKAD was engaged to build and continuously evolve the platform. The solution enables organizations to manage fundraising campaigns, events, and donations through an intuitive self-service experience. This allows companies to focus on their CSR initiatives and community engagement instead of day-to-day platform administration.

Building a scalable CSR platform required addressing several technical and business challenges from the outset.

• Design and build an enterprise-scale CSR platform from the ground up, with no established market benchmark to follow.

• Support four distinct user groups - companies, NGOs, sports associations, and individual fundraisers - each with different workflows and subscription models.

• Migrate and preserve valuable content from the existing website while ensuring a smooth transition to the new platform.

• Enable non-technical users to create and manage campaigns and content through an intuitive self-service experience.

• Help users discover relevant fundraising campaigns through clear navigation and filtering as the platform continues to grow.

We built the platform on Umbraco CMS for its flexible content management capabilities, with React powering the front end. As Target Aid had no direct market precedent, the architecture was designed from the ground up around its four user groups rather than adapted from an existing template.

The solution supports companies, NGOs, sports associations, and peer fundraisers, each with two subscription tiers. Distinct page types keep the experience clear for visitors while making content easier for editors to manage.

Content managers and end users work through an intuitive self-service interface. They can manage accounts, campaigns, and content without relying on developers or Target Aid administrators for routine updates.

An Area of Interests matching system, built around the UN Sustainable Development Goals and specific charity themes, connects users with relevant causes and like-minded organizations. A Latest Donations module displays incoming donations and donor messages on campaign pages, helping reinforce engagement and momentum.

The platform also includes tools for creating fundraising projects and events, publishing Stories and Voices content, and tracking KPIs related to donations, campaigns, and the UN Goals.

To make a wide range of activities easier to explore, we built a dedicated Explore page with filters by content type and user type. This brings campaigns and initiatives into one searchable, easy-to-navigate view.

UKAD delivered a scalable fundraising platform that helped Target Aid expand its reach, simplify campaign management, and strengthen user engagement. Built on Umbraco and Azure, the solution continues to support the organization’s growth across the Nordic region.

• Achieved 421% growth in donation volume, 214% growth in website traffic, and a 115% increase in user interaction during the first year after launch.

• Delivered a scalable platform supporting companies, NGOs, sports associations, and individual fundraisers through tailored subscription models and workflows.

• Successfully migrated all content from Target Aid’s previous website while preserving valuable information during the platform rebuild.

• Enabled multilingual support, helping Target Aid expand from Sweden into Norway while laying the foundation for future growth across the Nordic region.

• Introduced multi-currency donations, making charitable giving more accessible for international contributors.

• Empowered non-technical users to manage campaigns, content, and user accounts independently through a self-service experience.

• Improved content discovery with a dedicated Explore page and advanced filtering, making a growing number of campaigns easy to navigate.

At UKAD, we help organizations build, modernize, and scale digital platforms that go beyond standard website development. From CSR ecosystems and fundraising solutions to enterprise business applications, we combine Umbraco, .NET, and modern front-end technologies to deliver reliable, scalable products.

Whether you need to build a new platform from scratch, modernize an existing solution, or strengthen your engineering team with certified Umbraco and .NET developers, we provide practical expertise focused on long-term business value and reliable delivery.