Target Aid Charity Platform

Target Aid is a Swedish startup dedicated to making corporate social responsibility (CSR) more meaningful and accessible. This innovative platform connects companies, sports clubs, nonprofits, and individuals, creating an ecosystem for impactful engagement and positive social change. From launching charity campaigns to growing brand awareness, Target Aid offers a suite of tools to streamline fundraising and amplify social initiatives. Organizations of all sizes, from startups to established enterprises, can use Target Aid to reach their CSR goals while engaging their communities in purposeful ways.

Our team was approached to develop and enhance this unique solution, providing a robust foundation for charities, sports teams, and businesses to host events, promote causes, and easily collect donations. Our work aimed to simplify CSR, allowing companies to focus on what matters most—strengthening their brand, building meaningful connections, and achieving lasting engagement with values that align closely with their environmental, social, and governance aspirations.

In comparison to other UKAD's projects, this one should be a bit boring, because it required only a web platform instead of fancy applications or so. But it's only at first glance! As soon as the Customer had a vision of a web-based, we decided to adhere to it and utilize our best practices of enterprise web development. So, we got an impressive example of what can be done using Umbraco, React, some integrations, and a hint of creativity!

There also was a point to keep in mind. As soon as the older website already got some valuable content, we were ought to transfer and integrate it into the new layout, saving as much information as possible.

As mentioned before, the project is totally web-based and consists only of the website. We decided to use Umbraco as a CMS because it's content manager-friendly and widely utilized by UKAD developers.

Working on this project, we had to develop it even not from scratch but as an idea solely, because Target Aid offers quite unique services thus there is nothing similar around the web. Even the closest competitors significantly differ and provide no insightful references.

The architecture of the web portal allows meeting the requirements of all sides: NGOs, companies, sports associations, fundraisers, etc. So, there are several types of pages, to split the content into clear and useful parts. Such an approach is visitor-friendly and SEO effective, and equally cozy for content managers.

Providing a strong and clear structure of published content, Target Aid also goes with 4 user types each of which has two subscriptions:

• Company
• NGO
• Sport Association
• Peer Fundraiser

Users and organizations don’t need any special skills to manage their projects and pages. Within Edit Mode, it requires neither tech skills nor admins' help from the Target Aid side and is as simple as using Umbraco for your website content management.

With Edit Mode, it's easy to set up accounts to achieve goals faster. The 'Area of Interests' tab is used to pick the UN Goals. Then, there are available charity themes, like Education or Environment, and sports to support. With all these settings, the algorithm matches you with causes and users with mutual interests.

The next stop is numerous modules that make the engagement better. For example, the 'Latest donations' module displays incoming donations and messages from donors on the profile page to show how the campaign performs. The rest of the modules are designed to provide many unique options for the creation of effective charity campaigns through excessive content management:

• creating projects, events, and fundraisers - companies or individuals collecting donations - to collect donations
• creating 'Stories' - articles for a better understanding of the problems - and 'Voices' - quotes and messages from persons behind the scene
• setting and managing KPIs: the UN goals, Impact distribution, the performance of donations, events, and stories

And the last one is the 'About Us' page where content managers can put any information required to describe the fundraiser. Roughly speaking, it works as an ordinary website CMS but within Target Aid, so any special skills or learning aren't necessary for starting work.

As soon as Target Aid provides a wide broad of opportunities for charity, we've implemented a unique 'Explore page' that consolidates all the activities. There it's easy to find almost every charity activity to support, from sports for youth to environmental activities in Africa. But it also requires additional tools to prevent mess. Thus, we've developed two filters — by content and by users.

UKAD’s dedicated team, comprising three backend and two frontend developers, a QA engineer, UI/UX designer, and project manager, delivered a robust, feature-rich platform that seamlessly connects diverse users—from corporations to nonprofits and individuals—around a shared purpose. The new platform not only integrates content from Target Aid’s previous site without loss but also introduces essential capabilities that expand its impact and accessibility:

• Multilingual support: Prepared for international audiences, the platform enables Target Aid to reach communities across the Nordic region and beyond, starting with its expansion from Sweden to Norway.
• Multi-currency integration: Supporting donations in multiple currencies, the platform ensures contributors can engage easily, aligning with Target Aid’s vision of inclusive and accessible philanthropy.
• Customizable user experience: By accommodating multiple user types with distinct subscriptions, Target Aid provides a tailored environment to meet the specific needs of each user, from companies to individual fundraisers.

The platform now stands as a scalable, Nordic-centric solution, aligning with Target Aid’s mission to deepen social engagement and corporate responsibility across the region. With UKAD’s ongoing support, Target Aid is well-positioned to establish itself as a leading force in charitable engagement and CSR within the Nordic market.