Scandinavian Photo

Since its founding in 1982, Scandinavian Photo has been the trusted source for creators across the Nordics, delivering high-quality technology products and personalized service to photographers, videographers, and tech enthusiasts alike. With a legacy rooted in the passion for creative creation, Scandinavian Photo has grown from a mail-order company in Bankeryd into the region’s leading retailer for photo, video, and audio technology, now operating flagship stores in Stockholm, Oslo, Copenhagen, Helsinki, Malmö, and Borås, and achieving a turnover of SEK 900 million.

Guided by a commitment to quality, expert advice, and a clear customer focus, Scandinavian Photo offers tailored solutions and educational events that inspire both new creators and seasoned professionals. From pioneering e-commerce in Sweden to launching an in-house brand, SP.tech, the company continues to expand its offerings with products, advice, and resources for content creation, streaming, and more. Scandinavian Photo’s journey reflects its dedication to empowering creativity—helping customers bring their ideas to life through the right tools, knowledge, and inspiration.

Scandinavian Photo started a collaboration with UKAD in the late stage of the digital transformation. They already had an established and robust enough eCommerce platform, but required a touch of skilled developers to make it fancy, comfortable, and engaging. As well, it required some integrations to provide better services and retain customers. Then, we offered tech support services, because every good solution requires a professional developer's care after the release.

For Scandinavian Photo, UKAD provided staff augmentation services for more effective digital transformation. Our developer was involved in a large-scale redesign of the major website parts such as:

• the header both for web and mobile versions with the update of their reactions on scrolling
• deep upgrade of the navigation menu with the new structure of categories and subcategories
• the Favorites tab with updated logic and design
• updated Basket with new Accessories section and added effects

Along with the design updates, we also took part in the logic improvement initiated to provide a better user experience and improve customer retention. Within this scope, integrations with Svea and Gamifiera were revisited to optimize shopping flow for existing customers. Navigations between markets also got new logic allowing link sharing. An updated Campaign page now supports block setup.

To integrate Invajo for advanced events management, a whole back-end system, new events block, and design were developed. Then, we conducted migration from the old event system. As Scandinavian Photo uses a chatbot, its tracking also was updated, so now it tracks successful deals.

Updating the checkout and the payment page was also an important part of the work because at this step customers decide to buy something additional and come back for another purchase. The payment page now supports blocks with messages (eg. calls-to-action), and the Basket is now available to share with other users or send via email. Then, there was an issue with adding to the Basket goods previously marked as presents. Now it is fixed and customers can add anything they want!

Another improvement in payments was an updated installment system. Now customers can see

• the effective interest rate
• how much of the total price is interest
• total cost

The last great update is the implementation of a feature that adds users to ERP if they are registered using ExtendaGO. Besides, there were some other less important improvements, such as the addition of breadcrumbs to the pages on which they're missing, and many others, done under support and maintenance.

Through a collaborative partnership, UKAD brought crucial enhancements to Scandinavian Photo’s digital experience, enriching the user journey and optimizing customer engagement across multiple touchpoints. The refreshed eCommerce platform now provides an intuitive, efficient experience for users, with thoughtful design updates and seamless navigation that reflect Scandinavian Photo’s commitment to innovation and customer satisfaction.

Key improvements, including advanced event management, a reimagined payment experience, and a streamlined checkout process, have not only reinforced customer loyalty but have also led to measurable increases in conversion rates and user retention. This project underscores UKAD’s expertise in crafting solutions that balance aesthetic appeal with robust functionality, adding lasting value to a well-established brand poised for continued growth in a competitive market.