Electra

Electra Sweden AB is a subsidiary project of Electra Gruppen AB located in Kalmar, Sweden. The company provides services including purchasing, stock keeping, logistics, information technology, distribution, and financing for retailers in consumer electronics.

The company helps businesses to increase efficiency, and functionality and reach a better customer experience.

The project operated offline. But, as its marketing impact grows, the Electra team decided to start a digital transformation. They were looking for a reliable software house and professional .NET engineering team to run a project digitalisation within cost and time effectiveness.

Electra chose UKAD as our software development team already had a big experience in the Scandinavian outsourcing market and a remarkable portfolio with similar projects.

The Client set a scope of new marketing goals including an online presence, reaching and engaging new customers, and informing visitors via a modern responsive website.

To meet all the web standards a new informational website had to be:

• mobile friendly
• cross-browser
• high performance
• easy to edit

After some technical research, we have chosen the Umbraco CMS system, as it perfectly met all the Electra Sweden requirements.

Besides the main tasks related to website performance and high UI and UX grades, UKAD integrated the Electra Sweden website with nasdaqomxnordic.com. A service shows the current market trade value of a company via its website https://www.nasdaqomxnordic.com/shares/microsite?Instrument=SSE66436

UKAD successfully provide a digital transformation for the Electra Sweden AB project.

New informational website - quick, responsive, cross-browser, and easy to edit became a solid background for the company’s digital marketing boost.