Architecture strategy becomes clearer when applied to real business scenarios. Different organisations require different approaches depending on existing platforms, growth plans, and technical constraints.
The following examples show how UKAD teams have implemented traditional, headless, and hybrid Umbraco solutions across ecommerce, retail, corporate, and enterprise environments.
Each project required a different balance between editor experience, frontend flexibility, integrations, performance, and long-term maintainability.
Headless Umbraco - Next.js
Ginza - Sweden’s oldest music retailer
Full migration from legacy Wipcore CMS to a modern headless Umbraco architecture with Next.js storefront, integrated with ERP, Apptus personalization and AI-powered search.
Results:
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3× faster page load times
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Core Web Vitals increased from 42 to 91
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Significant growth in online sales and conversion rates
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Dramatically improved scalability for 300,000+ products
Headless Umbraco + React
Scandinavian Photo - Leading hi-tech retailer
Development of a high-performance multi-channel e-commerce platform using headless Umbraco as a content backbone and React frontend.
Results:
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Major increase in online revenue
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40% faster content updates and feature releases
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Excellent mobile experience and SEO performance
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Streamlined editorial workflow for large product catalog
Traditional Umbraco v13
Andrénverken - 100-year-old industrial company
Complete digital transformation and website rebuild using traditional Umbraco v13 architecture with strong focus on performance, ease of editing and future scalability.
Results:
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Modern, fast and easy-to-manage website
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Strong improvement in user experience and lead generation
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Excellent foundation for further digital marketing growth
Hybrid Umbraco Architecture
East Capital Group - International asset management
Migration of multiple brands from Optimizely + WordPress to a unified Umbraco platform (hybrid approach).
Results:
- 65% reduction in licensing and hosting costs
- Unified content management across 4 brands
- Won 2025 Umbraco Award for Best Editing Experience